GLA’s Kim Macchiarelli gives readers insight into the importance of communications in the workplace.
GLA Communications Archives - Page 2 of 3 - GLA Communications
We’ve been celebrating Smart Irrigation Month, a public awareness campaign to promote efficient water use. Using water wisely can also help save money on your utility bill and nurture green…
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I recently established a long term goal for my future, which had been an on-going discussion in my head. About 5 years ago, I wanted to be a career missionary,…
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The days of reaching the media with mass distribution of a press release are long gone. While press releases can still be very valuable, journalists are using them less and…
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In today’s fast paced world it can be quite challenging for PR pros to build relationships with the media. Most journalists prefer not to be called, but then don’t respond…
![Managing for Profit](http://www.glapr.com/wp-content/uploads/2014/03/profit.jpg)
As agency owners we have to juggle how much time we spend on the actual public relations work and running the business. While I get great fulfillment from owning my own…
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Telling a client story is not the hard part, it’s getting it told that’s difficult. I’ve spent more than 25 years building GLA Communications, a New Jersey PR firm, by…
![Public Relations Society of America](http://www.glapr.com/wp-content/uploads/2014/04/CAPRSA3.jpg)
Virtually every agency faces the same internal struggle. We excel at doing great work for our clients, helping them achieve their communications goals. But, when it comes to achieving our…