Pam Golden shares insight into “Best Practices When Promoting Products at Trade Shows” in TWICE column. With CES 2016 in the rearview mirror, now is a good time to reflect…
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We’ve been celebrating Smart Irrigation Month, a public awareness campaign to promote efficient water use. Using water wisely can also help save money on your utility bill and nurture green…
GLA Communications Appoints Account Director Joyce Essig to manage client accounts and drive growth for the New Jersey agency
I recently established a long term goal for my future, which had been an on-going discussion in my head. About 5 years ago, I wanted to be a career missionary,…
The days of reaching the media with mass distribution of a press release are long gone. While press releases can still be very valuable, journalists are using them less and…
I first worked with Jack in the early 1980’s at the Frank Barth agency in New York as CES was one of our accounts. This was my first PR job…
In today’s fast paced world it can be quite challenging for PR pros to build relationships with the media. Most journalists prefer not to be called, but then don’t respond…
As agency owners we have to juggle how much time we spend on the actual public relations work and running the business. While I get great fulfillment from owning my own…
