Perspective: What I Learned at The PRSA Counselors Academy 2016 Spring Conference
Pam Golden shares her key takeaways from The PRSA Counselors Academy 2016 Spring Conference in PRSANJ’s July newsletter.
With the theme “Your Agency Is Not an Island,” the CAPRSA Spring Conference delivered programming designed to inspire attendees to think creatively about how to manage, grow, and market an agency.
Some key takeaways for Pam were:
Responding with “yes and” rather than “no but” go a long way to promoting ideas rather than killing them
Using naïve experts who don’t know your area to inspire the process as our own expertise is the biggest barrier to creativity
Meet in a playful space to set the right environment
